Diversification (Love Story 2050) vs Non-Diversification(Ugly aur Pagli)

There was a very rare event that happened today (7:00 AM 1st july,2008), the sort of event that happens once in a decade, I woke up early and then I had breakfast in the college mess. These events independently may not be as rare (they are rare, with a better frequency) but the combination of both is as rare as they can get. But let us not ponder over it, as this is not the main point of this blog. This event actually triggered another event, me writing this blog. Now when one goes to mess, and the television is kept in front of you, you are bound to watch it. And I would dare even glance at the news channels in the morning (the breaking news, the sansani’s, and God knows what). So here I was watching promos of the upcoming movies. And then you have two movies which caught my attention: ‘Love Story 2050′ & ‘Ugly aur pagli’.

While Love Story 2050 is a perfect example of diversification, ugly aur pagli on the other hand is one for non-diversification. These movies are bringing global cinema to Indian audience and giving the audience the updates on what is happening or has happened in global cinema. Normal people do not indulge in browsing rapidshare/torrents/P2P links on a daily basis in order to watch out for any new movie that is coming up and hence there is a need for giving them the updates.

There are two kinds of packages that are currently available in the market for these normal people:

• Diversification: watch 4-5 block buster movies in 3 hours (eg. Love Story 2050)
• Non-Diversification: watch a single hit movie(originally 2 hours) in 3 hours (eg. Ugly aur Pagli)

Promo of Love Story 2050 showcased that one can watch The time machine, The 5th element, Independence Day, Star Wars, and rest are part of the surprise package. And my favourite part of the promo was the dragonballz style fight. The hero being hit by a power attack in a manner that happens in dragonballz. This is just the right movie for people who normally fast forward movies while watching; these sort of movies will be showing 4-5 movies in 3 hours, the best scenes are meticulously picked and put in them. Lots of effort are carried in order to ensure that the scenes do not lose the essence of originality. For eg.  the time machine and the room in which the time machine is (Love Story 2050) is exactly similar to the original, so that one gets best of the trade.

The second type of movie, that is, non-diversication types, are best suited for people who watches a movie with full patience and never ever fast forwards. The upcoming movie in this category, Ugly aur Pagli brings to the Indian audience the block buster South Korean romantic comedy ‘My Sassy Girl’. These sort of movies show only one movie and put in the bollywood flavor to make it of 3 hours.

However no one knows what is the successful formula, whether it is diversification or non-diversification. I have always heard that diversification is good. But then I cannot predict the future. Let us wait and watch what actually clicks.